2017 Grand Seiko Becomes Autonomous

2017，as President & CEO Shinji Hattori announced that Grand Seiko will be presented as an "entirely separate brand" from Seiko. This, in essence, should be interpreted as more of a rebranding exercise and not to mean that the company is now completely independent of Seiko. We don't yet know all that this will mean for the brand and its products, and while we don't expect a drastic change in direction, we do know that the Grand Seiko logo will be at 12 o'clock on products going forward, including the products presented at Baselworld 2017 - which we will, of course, be sharing with you. Up until now, most Grand Seiko watches were designated as such at 6 o'clock while the Seiko logo was prominent and primary, at 12 o'clock.Replica TAG Heuer Watches uk

The benefits of such a rebranding are obvious - and what would the drawbacks be, anyway? It will, hopefully, allow the brand to more clearly distinguish itself as a prestigious, high-end product, rather than one sharing a logo with watches that sell for under $100. Seiko's universe of often overlapping sub-brands, collections, lines, styles, technology, terminology, prices, and target demographics is... vast, to put it mildly. It is also confusing, even for educated watch lovers and Seiko product fans. While "Seiko" is still in the name, an independent brand identity should help achieve in consumers' minds the prestige and recognition Grand Seiko seeks - and deserves.
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