Swarovski jewelry fits into the mold of "costume jewelry," but it isn't trying to replicate something else. These are unique creations, and their designs are genuinely good, as well as being the right mixture of elegant and playful. As a male watch lover, I've long admired their timepieces for women - and am happy when people looking for something not too expensive but still good find out about the brand and choose their products. I recently had the opportunity to interview the head of watches over at Swarovski, Mr. Hanspeter Hanschick (article published on Forbes). Hanschick is a watch industry veteran and who I credit with a lot of the brand's current design success. A close look at the many Swarovski watch designs reveals a rather impressive dedication to things like legibility and comfort - where most similarly-priced women's watches are either derivative or mostly decorative.
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